Welcome to Loubi World: Christian Louboutin’s first ever virtual presentation. Hosted on the Korean gaming application Zepeto, the designer will be unveiling his Women’s and Men’s spring-summer 2021 collections on October 2nd to the international press, his friends and his fans.
Modelled on a techno-kawaï version of his forever-muse Paris, this immersive experience sets the stage for his collections by recreating the places and moments dear to him - from a terrace with an imaginary view of the City of Lights and the Galerie Véro-Dodat where he opened his first store back in 1991, to a paved round square complete with a classic Parisian bistro, creperie, carrousel and the Morris columns. Upon arrival, guests will be teleported to the Loubi Boutique, a virtual version of the newly opened store on rue Saint-Honoré in Paris, where they’ll be given carte blanche to style their self-created avatars using pieces from the new SS21 collection. A testament to Christian Louboutin’s love of social interaction and his curiosity for meeting new people, avatars will also be able to interact with their friends on the Loubi Terrasse, take selfies with the designer and snap photos and videos that they’ll be able to share via Instagram, Facebook, Tik Tok, Weibo and WeChat.
As ever, the debut of a new collection calls for a celebration and guests will be invited to let their hair down at the Loubi Disco – a nod to the designer’s teenage years at Le Palace – where French DJ Zimmer will be playing a set and US pop singer King Princess’ avatar will be giving a special performance later on in the night. An avid traveler and fan of avant-garde technologies, Christian Louboutin has always been eager to explore new and unchartered territories, whether IRL or virtually and this unprecedented event will welcome international guests and friends including AmiAya, Eunse Ki, Julien Granel, King Princess, Koffe (CJI Model), Larsen Thompson, Miss Paris, Nicky Doll, Quincy Brown, Rina Sawayama, Shudu (CJI Model), TK Quann, Yu Yamada and many more…
So, get your headphones at the ready to experience the music in fully immersive 8D audio and let’s get this party started!
